This program was created out of a desire to celebrate and connect with our most loyal customers. While most businesses roll out their brightest and best offers for new customers, I wanted to explore a new way of doing business: one that rewarded loyalty above all else. When you become a member, you are supporting a woman-owned business that has been producing handcrafted holistic skincare for 25 years. We don't take venture capital investor money or spend a penny on marketing. And that's a pretty big deal. Instead, we invest in our impeccable products and delivering an elevated experience that I hope makes you feel beautiful, special and appreciated. Because you are.